FRIDAY, SEPTEMBER 28, 2018, ISCAE CAMPUS
MASTER OF CEREMONIES : ESTELLE YOUSSOUFFA, JOURNALIST
- 9am – 9:10am : Welcome Note by CGEM-ISCAE
9:15am – 9:45am : Inaugural Session
- Salaheddine Mezouar, President of CGEM
- Dominique de Villepin, Former French Prime Minister
9:45am – 1pm : Opening Plenary
THE WORLD IS CHANGING! ARE WE?Current economic models are falling short dramatically, leading to growing inequalities and a strong, and sometimes violent, questioning of the phenomenon that is globalisation, which governments are struggling to regulate. Amid a continuum of crises, the planet is in danger. So, what kind of new responses can we bring to address this situation, to benefit both the world and Morocco? Dealing with states, on one side, and individuals, on the other, what role can businesses, big and small, play?
SPEAKERS :Jean Staune, Founder of the Interdisciplinary University of Paris
Jean-François Copé, Lawyer at the Paris Bar, Mayor of Meaux, Former Minister of the Budget
Hamid Benbrahim El Andaloussi, Board Member at CGEM, Honorary President of the Moroccan Aeronautical and Space Industries Group
Moubarack Lo, Special Advisor, the Prime Minister’s Chief Economist, and Managing Director of the Economic Forecasting Office in Senegal
Dr. Sam Cherribi, PhD, Associate Senior Lecturer at Emory University’s Department of Economics, Director of the Emory Development Initiative (EDI), and former MP for Amsterdam
THE STATE OF THE STATE: NEW WORLD, NEW ROLE?• How to serve both businesses and citizens?
• New State paradigms: What social-investment strategies to adopt? • Education, Healthcare: Still a public-sector territory, really?
• Entrepreneurship culture: What role should the State play?
• Doing Business, how to successfully achieve a quantum leap?
• Transfer of good practices from private to public – how to do it?
• The Business-Bureaucracy relationship: “It’s complicated!”
• Ethical responsibility: A pillar of economic growth
SPEAKERS :Nika Gilauri, Former Prime Minister of Georgia
Ahmed Rahhou, Vice-President of CGEM, Chairman & CEO of CIH Bank
Zouhair Chorfi, Secretary-General of the Ministry of Economy and Finance
Christian Levesque, President of Levesque Ethique
Alain Ebobissé, Chairman & CEO of Africa 50
BUSINESSES, BEYOND PROFITABILITY• Aside from the commercial aspect, what other interactions should there be between businesses/corporations and their environment?
• How to think up a new way of redistributing wealth without undermining corporate viability?
• How to properly achieve social inclusion through education, training, and youth integration?
• Moving from a corporate-only purpose to a social-impact purpose
SPEAKERS :Dounia Taarji, Vice-President of CGEM, Managing Director of MALYA
Patrice Valantin, System developer at Reizhan
Mohammed Fikrat, President of the National Agri-Food Federation, CEO of Cosumar
Henri-Louis Védie, PhD, Professor Emeritus at HEC Group, Economist
Fouad Benseddik, Founding Member and Board Member of Vigeo Eiris (Paris-London), Managing Director of Vigeo Eiris Morocco
- 1pm – 2:30pm : Lunch and Networking
A STRONG BUSINESS, A WINNING NATION
- 3pm – 4:30pm : Parallel Sessions
A STRONG BUSINESS …
PANEL #1: MUSCLING UP ONE’S BUSINESS, A DAILY PRACTICE?• Operational performance: Is it the boss’s job, or everybody’s?
• How can we optimise the symbiosis among Large Enterprises and SMEs?
• Financing: How can we support businesses in their development plans?
• Family businesses: Still a different beast?
• Partnerships: Want to partner up?
• Middle Management: The space between technical competence and leadership
• Management for all? How should businesses train and build the next generation of top managers?
• Competitors or colleagues? How can businesses boost performance?
MODERATORHamid El Otmani, Head of the Talent, Training, and Employability Commission at CGEM, Managing Director of LMS O
SPEAKERSAdil Rtabi, CEO of Jet Contractors
Amar Drissi, Managing Director of Maghreb Steel
Youssef Chraibi, Board Member at CGEM, CEO of Outsourcia
Jean-Pascal Darriet, Managing Director of Lydec
Mohamed Bachiri, Managing Director of Somaca
PANEL #2: BUSINESS VS. CONSUMER: RESORT TO V.A.R.!• No referee, no game: Regulatory State or laissez-faire?
• What about the Competition Council?
• From suspicion to trust: A long and bumpy road
• From Consumers’ associations to social media
• How to protect organisations and prevent/manage crisis situations?
MODERATOR :Samir Chaouki, Managing Director of the “Les Inspirations Eco” Newspaper
SPEAKERS :Mohamed Tozy, Professor of Political Science
Mohamed Abouelaziz, Secretary-General and Advisor to the President of the Competition Council
Mohammed Benkaddour, President of the National Federation of Consumers’ Associations
Sabah Benkaddour, Professor of Consumer Law
PANEL #3: INNOVATION, DIGITAL TECH, AND A.I.: THE WEAPONS OF BUSINESS 4.0!• Businesses and tomorrow’s job pools: How to shape the future, and based on what skillsets?
• How to mainstream the 4th industrial revolution, and at what cost?
• The high-performing digital company: Challenges and prospects
• What kind of impact should businesses expect?
• How to pull off one’s digital transformation?
• Should digital be a matter of concern to everybody?
Karim Amor, Board Member at CGEM, CEO of Jet Group
Rachid Yazami, Physicist and Inventor
Saloua Karkri Belkeziz, President of the Moroccan Federation of Information Technologies, Telecommunications, and Offshoring, CEO of GFI Informatique Morocco
Abdel Jaouad Benhaddou, Managing Partner of BSUCCESS
Mohamed Laklalech, Chief Digital Officer at OCP Group
Mehdi Kettani, Head of the Digital and Technologies Commission at CGEM, CEO of DXC Technology
Grégoire Besnier, Frenchspeaking countries Director at HYVE Group
PANEL #4: BUSINESSES VS. UNIONS: CAN THEY BE ON THE SAME TEAM?• Unionism today: What are its values, and for whom?
• How to reconcile corporate interest and that of the employees?
• How to mitigate the risks of conflict?
• Flexicurity: utopia or absolute necessity?
• Direct dialogue and collective agreements: The ultimate panacea?
MODERATOR :Fadel Agoumi, Chief Operating Officer of CGEM
SPEAKERS :Myriam El Khomri, Former French Minister of Labour, Employment, Vocational Training, and Social Dialogue
Hicham Zouanat, Head of the Social Partners’ Relations Commission at CGEM, Head of HR and Director of Corporate Affairs at NABC
Mohamed Alaoui, Member of the UMT Executive Committee (Moroccan Labor Union)
Abdelkader Zair, Deputy Secretary General of CDT (Democratic Confederation of Labor)
Abdessamad Merimi, Secretary General of UNTM (National Labor Union in Morocco)
Mustapha Makroum, Member of the Executive Board of UGTM (General Union of Moroccan Workers)
Virginie Morlet, Public Affairs Consultant, Danish Industry
PANEL #5: WOMEN IN BUSINESS: GUARANTEE OF SUCCESS!• How to break the glass ceiling?
• Misogynous or ambition-deficient businesses?
• Businesses that banked on women
• Women managers: typical profile?
• Women entrepreneurs: a bumpy road
MODERATOR :Faïçal Mekouar, Vice-President of CGEM, Chairman & CEO of Fidaroc Grant-thornton
Caroline Weber, Managing Director at MIDDLENEXT, Chairwoman of the European Association of Average Values
Ghizlane El Manjra, Head of the Social Entrepreneurship Commission at CGEM, Managing Director of “Frères Gourmets” and “Moroccan Origin” (MO)
Aicha Laasri Amrani, President of the Women Entrepreneurs’ Association, Founding President of “Sadas Assurances”
Amina Figuigui, President of the Club of Women Business Managers, Managing Director of the National Office of Fisheries
… A WINNING NATION
4:45pm – 6:15pm : Parallel Sessions
PANEL #6: AN ADMINISTRATION AT THE SERVICE OF BUSINESSES?• Building business competitiveness: What are the levers to pull (business climate, unfair competition, etc.)?
• How to gear public procurement towards more efficiency and greater impact on job creation?
• How to ensure that the State adopts a customer-based approach towards businesses?
• Administrative barriers vs. best practices
• The entrepreneur’s misgivings and fears of the bureaucracy
Bachir Rachdi, Head of the Business Climate Commission at CGEM, Chairman & CEO of INVOLYS
Omar Faraj, Managing Director of the General Tax Administration
El Miloudi Benhamane, Chairman of the National Federation of Construction and Public Works, Chairman & CEO of SINTRAM
Moussa Mara, Former Prime Minister of Mali
Abderrahmane Semmar, Director of Public Companies and Privatisation
Thami Oulbacha, Director of the National Public Procurement Commission
PANEL #7: SUSTAINABLE MOROCCO: A NEW MOMENTUM?• Sustainable development: What are the stakes for businesses? NDCs, SDGs, NSDS?
• Major projects of Morocco: What technology, and what implications for businesses?
• How to make of renewable energy a competitiveness factor for businesses and at what cost?
• From self-consumption to the independent-producer status? What is the regulatory framework for it?
• New sectors of the green and blue economy
• Green financing? Who does what? How to facilitate access for businesses?
• Circular economy: New value chains?
• The Water business: What opportunities are out there?
MODERATOR :Mohamed Benabid, Editor-in-Chief of “L’Economiste”
SPEAKERS :Mohamed Chaibi, Chairman of the Coalition for Waste Reclamation (COVAD)
Said Elhadi, Head of the New Climate Economy at CGEM, and Chairman & CEO of Nareva Holding
Amrane Obaid, Board Member at MASEN
Hamid Tawfiki, Executive Board Member and Managing Director of CDG Capital
Houria Tazi Sadeq, Chairperson of the Moroccan Coalition for Water (COALMA)
Said Mouline, Board Member at CGEM, Managing Director of the Moroccan Agency for Energy Efficiency
PANEL #8: INTERNATIONAL BUSINESS: THE WORLD AS A PLAYING FIELD• Consolidate Europe, develop Africa, explore the world
• FTAs: Historical asset or liability?
• China: A market for Moroccan products?
• CGEM, AMDIE (Moroccan Agency of Investment and Export Development), EACCE (Autonomous Institution of Export Control and Coordination), ONMT (Moroccan National Office for Tourism), Embassies...: All ready for Morocco
• Africa: We do not always succeed
• National champions: Engines for our international ambitions
• Morocco branding: How to build the country’s brand image?
Abdou Diop, Managing Partner at Mazars Morocco
Mohamed Horani, Chairman & CEO of HPS
Mehdi Laraki, Chairman & CEO of Gelacom Group
Hicham Boudraa, Managing Director at the Moroccan Agency of Investment and Export Development
Moncef Ziani, Head of the Commission on Access to Public-Procurement Contracts at CGEM, and Managing Director of CID
PANEL #9: MOROCCO: A START UP NATION?• Entrepreneurial culture, from seed to plant?
• Regulation: Special status or business as usual?
• From the idea to the business model: who to help?
• Building a community: Guidelines
• Financing: A pitfall or lack of information?
• Where are the big companies?
MODERATOR :Zakaria Fahim, Head of CGEM’s Commission on VSBs-SMBs, Large Businesses, and Self- Employed People, Managing Partner at BDO-Morocco
SPEAKERS :Salma Kabbaj, Managing Director of Numa
Amine Hazzaz, Chairman of H7
Hicham Zanati Serghini, Managing Director at the Central Guarantee Fund
Mourad Mekouar, Founder and CEO of M2T
Adil Rzal, Chairman of the Moroccan Association of Capital Investors
Youssef Saadani, Director of Economic Studies at CDG Group
PANEL #10: HUMAN CAPITAL : DISRUPTION AVENUES• The Vocational Observatory: Understanding existing and expiring skillset needs for the years to come
• Daring transformation in the realm of vocational training and university programmes: What to keep? What to reinvent? What to drop altogether?
• Remoulding roles, skills, and governance: The State, the territories, and the private sector
• New action modes: Daring innovation and co-creation … and bringing key actors on-board
• Making moves to achieve real change: the private sector’s contribution
• Key actors: What transformation agenda to adopt?
MODERATOR :Zakaria Rbii, Chairman of the Association of Managers and Trainers in Human Resources
SPEAKERS :Said Amzazi, Minister of National Education, Vocational Training, Higher Education, and Scientific Research
Gabriel Sensenbrenner, Chief Economist Specialised in the Financial Sector at the World Bank
Larbi El Hilali, Director of 1337, and Ombudsman at OCP Group
Azzedine El Midaoui, Chancellor of Ibn Tofail University in Kenitra
Mohamed Slassi, Executive Board Chairman at the Observatory of Professional Branches
- 6:30pm : Dinner Reception
SATURDAY, SEPTEMBER 29, 2018, ISCAE CAMPUS
MASTER OF CEREMONIES: MOSTAPHA MELLOUK, BOARD MEMBER AT CGEM, CEO OF CASABLANCA MEDIA PARTNERS
- 9:30am – 10am : Keynote Speaker : Ali Benmakhlouf, Professor of Philosophy
INCLUSIVE GROWTH: NEW ROLE FOR THE STATE AND NEW RESPONSIBILITIES FOR BUSINESSES
- 10:30am – 1pm : Closing Plenary
BUILDING TOMORROW’S MODEL TOGETHER
TERRITORIES: LEVERS FOR SHARED GROWTH• State vs. Regions: Who is responsible for what?
• Regional development plans: Are they in line with the potential of the Regions?
• From one region to another: perspectives
• The private sector in the Regions: What are the constraints, what are the lessons?
SPEAKERS :Mustapha Bakkoury, President of the Region of Casablanca-Settat, Executive Chairman of MASEN
Nizar Baraka, Chairman of the Economic, Social, and Environmental Council
Abdellatif Zaghnoun, Managing Director of CDG
Khalid Safir, Wali, Director-General of Local Governments
Noureddine Bachiri, President of CGEM-Oriental, Managing Director of INTER EPICES
THE STATE’S COMMITMENT: WHAT ARE THE PROGRAMMES TO DRIVE CHANGE?• Actions and key milestones
• What measures are undertaken to promote business competitiveness?
• How to improve social well-being?
SPEAKERS :Saadeddine El Othmani, Head of the Government
Mohamed Benchaaboun, Minister of Economy and Finance
Moulay Hafid Elalamy, Minister of Industry, Trade, Investment, and Digital Economy
CGEM’S COMMITMENTS: THE MOMENTUM OF CHANGE• Declination of doctrine and mobilisation of stateholders
• Roadmap for the next three years
SPEAKER :Salaheddine Mezouar, President of CGEM